Read Our Blog

Rebranding? Tips for Brand Positioning and Roll-out

Is your brand muddied by years of neglect or “remodeling” by a few industrious staff? You know, the niche leader who adjusts a logo for a sponsorship ad or the administrator who doesn’t stick to the branded colors? Aside from wrangling internal staff to present a consistent visual brand, the… Read more

Five Design Tips for SEO-Friendly Web Design

Is your new website designed for search engine optimization? Robert Wasiluk, design consultant at Ingenuity Marketing Group, shares five design tips to consider for SEO-friendly web design. Learn SEO best practices for your website including video crawling, alt text on images, responsive site design, site speed and 301 redirects. Implement… Read more

Brand positioning
that gets noticed

Go beyond visual representation when rolling out your brand. When most people think about their brand, they think only of the logo and the visual representation to their audience. However, in its entirety, your brand extends to the idea of your business in the minds of those you are connecting… Read more