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Three Reasons to Update Your Brand Identity

Your brand positioning, identity and logo are significant tools in a successful branding strategy. In this video, Ingenuity Marketing Group design consultant Robert Wasiluk explains why an old logo hurts your brand and shares three reasons to update your brand identity. See Ingenuity’s branding portfolio. Read more

Three Niche Marketing Hacks to Reach More Leads

A niche marketing strategy can help your professional services firm understand your target client’s pains and desires. In doing so, you will reach a targeted group of leads and bring in more business. In this video, we share three niche marketing hacks to reach more leads. Learn how research, social… Read more

Dividing and Conquering Professional Service Marketing Tactics

  When we are first invited to discuss marketing with most service firms, they immediately think we will be talking about advertising. Sometimes we do. But marketing is a much larger group of strategies, of which advertising is only one tactic. A working definition of marketing is anything that gets… Read more