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Four Steps to Take to Align your Brand Across Multiple Markets

Is your firm struggling in other markets? Does your brand awareness seem to fall flat in some markets but thrive in others? Dawn Wagenaar, principal at Ingenuity Marketing Group, shares four steps to take to align your brand strategy across multiple markets. Learn brand positioning best practices for your firm,… Read more

Niche Marketing Strategy Must Go Deeper Than Before

How to Grow Your Niche Market  As your firm becomes known for a niche industry or service, you rise above the competition and are hired for that knowledge and your connections. The niche becomes part of your brand. Niches can also attract and retain talented young professionals for the partner… Read more

What Makes You Unique

How Your Brand Positioning Affects Your Firm After working with professionals for many years, we’ve heard a lot of the same promises. Most firms claim to provide great service, technical excellence or expertise, high quality, and so on. Words like “service,” “excellence,” and “quality” have lost their meaning. You want… Read more