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connecting_online

The secret to connecting in an online world

One word you might see a lot of in marketing circles is “authenticity” – usually touted as the secret to succeeding online with prospects. … Read more

CPA Firm Sets New Course
of Trust

At the time Ingenuity started working with the leadership team at Rudler, PSC, this mid-sized CPA firm’s managing shareholder already anticipated a longer tenure … Read more

trusted consultant

Be the Trusted Consultant – Build Relationships & Trust

Kit Yarrow in her book “Decoding the New Consumer Mind” describes recent shifts that are changing how and who we trust when we’re buying. … Read more