Ingenuity Marketing Group LLC - Professional Service Marketing, Growth Strategies, Training

The PUB – PowerUp! Blog: Like most pubs, this is a great venue for opinions, debate and life-changing insight. We serve professionals 35 and younger who want great information on how to become dynamic and successful. Consider this PUB your “happy hour” online. Become a regular. And share this hot spot with other professionals.
"Driving Rain Into Your Practice" Podcasts: Creating the Firm You Want Through Marketing
Marketing Plans That Make Sense
Saying "No" To Dumb Marketing Decisions
What a Website Can Do For You
Each podcast is MP3 format and runs approximately 5 to 6 minutes. Left-click on each to play in your browser; right-click on each to download and save to your computer.
InGenius 15-Minute Uptakes: We "secret shopped" 10 law firms and even more CPA firms to find out how well professionals do when meeting with potential clients. We found out there are certain specific things you can do to improve your chances of turning a prospect into a client. This PDF includes four 15-minute Uptakes – Setting the Stage, Building Rapport, Critical Questions and Following Up – that you can use with partners and managers.
InGenius Tips: A collection of useful tips from our sales materials, including how to make the most of your association membership, choosing a marketing coach, generating media attention, developing a niche, optimizing your web site and differentiating your firm.
RSS Feeds: A quick overview of RSS feeds and how to set up subscriptions in Internet Explorer version 7.
Social Networking Best Practices for Marketing Directors: Tips on how Marketing Directors can introduce and manage social networking in their firm.
Social Networking Best Practices for Users: Tips on how to effectively create and use your social networking profiles.
Conference Call Etiquette: 11 useful tips for making the most of your conference calls.
Cold Call Best Practices: Use this to prepare receptionists and back-up receptionists to handle cold calls effectively.
Reception Publications: Learn what types of materials you should have in your reception area to portray a professional image.
Receptionist Best Practices: Tips for receptionists on how to best represent the firm as the first point of contact.
Cell Phone Etiquette: 10 rules to follow for cell phone usage in the workplace.
Elevator Speeches: Read about how you can introduce yourself right.
Speed Networking Outline: Read about the latest and greatest craze of networking.
Service Attitudes Report Card: Use this to rate the service within your firm.
Individual Marketing Plan: Use this template to get you started in your marketing efforts.
Marketing Activities Checklist: Use this list for ideas to incorporate into your marketing plan.
Office Scavenger Hunt: Use this game to have some fun in your organization.
Rate Your Networking Skills: Use this questionnaire to rate your networking skills.
Marketing Interest Assessment: Find out what you or your staff is interested in for marketing.
Personal Marketing Questionnaire: Learn your marketing strengths and weaknesses.
Networking Scavenger Hunt: Try this game at your next networking function.

All file downloads on this page are PDFs unless otherwise indicated.