An effective way to gain recognition for your niche is to position your firm as the leading
authority. Here are 10 ways to stand out:

Be Visible. Join trade associations and take leadership roles if possible. The last issue of InGenius Review addressed how to work a trade or professional association.

Speak. Take opportunities to participate in round-table discussions and speak at industry events on hot topics. Proactively offer seminars and panel discussions to industry associations.

Write. Submit topical articles to industry publications and the general media. Make sure your photo, biography, and contact information are included.

Get Covered. Identify your firm as experts in key industries to the media and let them know that you are available for interviews.

Network. Build rapport with vendors and related professionals in your niche. If you are a lawyer, meet all the CPAs, bankers, insurance agents and other vendors who work in the niche. Sponsor events within your niche.

Train. Host training sessions or conferences for clients related to your niche services. Your conference room might be a real gift for groups that want to meet.

Publish. Create niche newsletters or guides that offer tips and advice to clients.

Model. Research what other firms are doing and adopt similar strategies.

Read. Stay up to date on industry news to understand client needs and challenges. Share your learning with others in the firm through email or lunch and learns.

Perform. Do a great job for current clients so they tell others about your expertise. Stretch that performance out by obtaining testimonials and case studies about the difference you have made for your clients.