News & Events: 2008 Archive

Wendy Nemitz and Dawn Wagenaar presented at the Leading Edge Alliance Europe Conference held in Lisbon, Portugal on December 5-6, 2008. They gave three sessions: "Your Virtual Brand: Website 2.0," "Creating Space to Lead" and "Managing in a Downturn."

Christine Nelson and Katie Kalkman wrote the article "Social Media Avenues Expand Networking, Visibility" which shares how manufacturers can leverage social media. It was published in the Nov/Dec 2008 issue of Precision Manufacturing, the journal of the Minnesota Precision Manufacturing Association (MPMA).

Liz Kuntz and Rachel Gold presented "Market Yourself Online: LinkedIn and Other Social Networks" to the Society for Marketing Professional Services on December 4, 2008.

Dawn Wagenaar authored the article, "Global Thinking Goes Beyond Location," in which she explains what can you do to add to your firm's global footprint. This article was published on The Complete Lawyer website.

Dawn Wagenaar and Ingenuity Marketing client Olsen Thielen were quoted on WebCPA The Practice Management Channel (online resource operated by SourceMedia, which publishes Practical Accountant) about tips for social networking on sites like LinkedIn. The article previously appeared in Practical Accountant.

Christine Nelson and Rachel Gold spoke on "Virtual Fame: How the Internet is Challenging the Rules of PR" on October 30, 2008 at the LMA Midwest Regional Conference.

Wendy Nemitz spoke to AAA-MN about developing leadership in their CPA firms on Wednesday, October 22 at the Minnesota Society of CPAs.

Wendy Nemitz spoke to the Society of Marketing Professional Services – Twin Cities chapter on October 15 about the marketing trends in the legal and accounting worlds. The SMPS-TC membership is made up of marketing and business development professionals who work in the architecture, engineering, construction (A/E/C) industry.

Rachel Gold and Christine Nelson presented to the Association for Accounting Marketing – Minnesota Chapter on October 14. Their presentation was called "Virtual Fame: How the Internet is Challenging the Rules of PR."

Finance and Commerce recently announced that Wendy Nemitz was chosen as one of the 2008 Top Women in Finance. The awards program, now in its eighth year, is reserved for women who have made significant contributions to the financial services industry by positively influencing their businesses and communities.

Christine Nelson was quoted in the article, "Message for millions: Small companies can look bigger with online strategies," where she discussed the benefits of having social networking sites. The article was published in the October 2008 issue of Upsize Minnesota.

Wendy Nemitz presented at the Greater Philadelphia Chapter of AAM on Generational Issues on September 23, 2008.

Wendy Nemitz presented at the CPAAI Associates International Annual Marketing Meeting on September 9, 2008.

Liz Kuntz presented "Maximize Memberships: A Roadmap for Association ROI" to the International Group of Accounting Firms' (IGAF) marketing directors on September 9, 2008.

Dawn Wagenaar authored the article, "Shine Despite The Myths About Your Generation," in which she explains to millennials how their senior colleagues view them and how to shine despite the many "millennial myths." This article was published on The Complete Lawyer website.

Liz Kuntz presented "Face It and Link In: Using Social Networking to Your Firm's Advantage," to the AGN-NA Marketing Sharegroup in a teleconference on August 26, 2008.

Dawn Wagenaar authored the article, "What You Should Know About Web 2.0 for Recruiting," in which she explains how the internet today can be used to market your firm to prospects, existing clients and new recruits. This article was published in the July 2008 issue of CPA Practice Management Forum.

Ingenuity's Booth was a blast at AAM! Read more about our famous booth in the August issue of Practical Accountant in the article, "Outside the Box: Born to Be Wild."

Dawn Wagenaar's article, "Find and Keep the Best New Talent – Five Proven Methods to Implement Now," was featured in the July 2008 issue of Kala, the official publication of the Hawaii Society of CPAs.

Wendy Nemitz was quoted in a Law Practice Today article, "How to Botch a Prospective Client Meeting" in June 2008 about how partners can unknowingly ruin a prospect meeting.

Dawn Wagenaar authored the article, "Be The Go-To Associate In Your Firm," in which she explains how you can demonstrate initiative without working 80 hours a week. This article was published on The Complete Lawyer website.

Dawn Wagenaar was quoted in Practical Accountant's Revenue Enhancer's section of the June 2008 issue on how to leverage social networking.

Ingenuity took a walk on the wild side at the national AAM conference – "Wild on Marketing" – June 3-6, 2008, in San Diego, California. It was a blast, but how could it not be as Dawn co-chaired the entire conference and will do so again next year. As part of her co-chair duties, Dawn Wagenaar had several "hosting" commitments throughout the conference. The craziest one being the conference's opening welcome, which she did with the other co-chair, the AAM president and a professional actor monkey that was short on sleep and therefore not in the mood to follow the script. If the video isn't on YouTube, it should be! For the second year in a row, Ingenuity had a booth in the exhibit hall; it was just as popular as last year's booth. The theme of the booth this year was "Born to be Wild." In between sessions, Dawn and Liz Kuntz could be found taking photos of attendees who were able to dress up in some wild gear and pose on a Harley.

Wendy Nemitz wrote a book review on David Meerman Scott's book, "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly," for the Executive Read feature of the St. Paul Pioneer Press Sunday business section. She received a personal thank you from the author!

Wendy Nemitz and Dawn Wagenaar presented "Creating Space" for the Leading Edge in Chicago on June 9th where they discussed how to create space to win and move ahead in facilitated large group sessions and idea sharing.

Wendy Nemitz's article, "Developing Power and Influence" was published in the June/July issue of Footnote, the Minnesota Society of CPAs' (MNCPA) publication.

Dawn Wagenaar was interviewed for WebCPA's "Linking In" article, which appeared on their website June 1st. In this article, Dawn gives her feedback to marketing on social networking sites such as LinkedIn, Facebook, Wikipedia and blog search engines like Technorati.

Liz Kuntz presented "Face It and Link In: Using Social Networking to Your Firm's Advantage" to the Leading Edge in San Diego on June 3rd.

Dawn Wagenaar authored the article, "Beware Of Bloglash," in which she explains how minding your manners in the blogosphere can enhance your sphere of influence. This article was published on The Complete Lawyer website.

Dawn Wagenaar authored the article, "Associates: Build Your Power Base (Contacts) Now!" which appeared on The Complete Lawyer website.

Wendy Nemitz presented "Behind Closed Doors" to Professional Services Marketing Association (PSMA) in Pittsburg on April 29th.

Dawn Wagenaar's article explaining how to use reviews as opportunities to present your accomplishments and reinforce your value – "Leverage Performance Reviews for Success" – was featured on The Complete Lawyer web site.

Wendy Nemitz presented "High Impact Marketing on a Low Impact Budget" to an audience at the National Court Reporters Association's Firm Owners Conference, which took place February 3-5, 2008, in Sarasota, Florida.

Wendy Nemitz authored the article, "The Six Sins of Legal Web Site Design" which appeared in the February issue of Strategies – The Journal of Legal Marketing. In this article, Wendy shares helpful steps to avoid six common web site design mistakes. (Note: You have to be a member to read this article online.)

Once again, the Principals at Ingenuity Marketing Group have been tapped for their nationally recognized expertise in the area of professional services firm marketing. Wanting to serve the greater good, Dawn Wagenaar was honored to be a part of the Expert Audio Series offered by The Silver Group, Ltd. Interviewed by Cole Silver, Esq., Dawn addressed the marketing and business development issues faced by young associates today. Topics discussed included what young associates needed to do in order to develop business, what marketing efforts work best with different personality types and how mentors can help young associates with business development. Listen to the interview. (MP3 / 6 MB)

Wendy Nemitz authored the article, "10 Strategic Marketing Gems Every Small Business Needs," where she shared with readers some essential marketing tools and her thoughts on using them effectively. The article appeared in the January 11th issue of the Minneapolis / St. Paul Business Journal. (Note: access to the complete article will require a paid print subscriber logon.)

Liz Kuntz was elected to the Legal Marketing Association - Minnesota Chapter (LMA-MN) board of directors as a Member-at-Large and co-chair of the LMA-MN annual conference. She was also recently featured in the member spotlight area of the LMA-MN web site.

"Add intimacy to your list of financial services" – an article about taking time to learn about your customers in order to tailor your services to fit their individual needs – was published in January 10, 2008 issue of Finance and Commerce.

Dawn Wagenaar's article for Associates on building a power base – "Develop marketing skills that will make you visible and position you for promotion" – was featured on The Complete Lawyer web site.

Allison Wolf of The Lawyer Coach Blog discusses Ingenuity's recent LMA webinar on lawyer training programs that work.

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