Our FREE InGenius Webinars

Looking for a past webinar? View our archive!

Claim Your Market Position: The Magic of Content Marketing
May 16, 2012, 2:00 p.m. CST
Length: 1 Hour
Presenter: Christine Nelson and Rachel Gold

In the very near future, your prospects will hold all the information they want in their hands – and look no further. Will your message be at their fingertips? This webinar is all about the power of content marketing to attract, woo and grow your target audiences. Content marketing – defined as "being in the right places with the most attractive messages to influence a person's decision making" – helps you stand out among competition with authentic expertise. And you don't have to reinvent your marketing plan to do this! Participants will learn how content marketing leads to higher profits, examples of influential content marketing, and simple ways to share smart content that gets attention.

Register For "Claim Your Position"

The Latest Greatest Online Strategies
July 12, 2012, 12:00 p.m. CST
Length: 1 Hour

Kristy Gusick will facilitate this panel as Andrew Rose (Page 10), Rachel Gold (Ingenuity Marketing Group) and Eric Majchrzak (Freed Maxick) discuss the latest and greatest for online marketing strategies. Stay tuned for more information and a link to register!

Lead the Pack: Maximize Lead Generation and Lead Nurturing for More Sales
September 18, 2012, 1:00 p.m. CST
Length: 1 Hour
Presenter: Kristy Gusick and Dawn Wagenaar

Generating leads for your firm is a worthy mission, but if you don't do anything with the leads, it doesn't automatically equal new clients. In this time of longer sales cycles, Principal Dawn Wagenaar and Growth Consultant Kristy Gusick at Ingenuity Marketing Group provide a proven process for not only generating leads, but also consistently nurturing them in innovative ways to close more deals. You'll learn how to bring value to the follow-up exchange even if prospects aren't ready to buy yet. When they are ready, you'll learn how to be one of the front runners – and ideally the only logical choice for them.

Register For "Lead the Pack"

A Marketing Plan with Implementation
October 24, 2012, 2:00 p.m. CST
Length: 1 Hour
Presenter: Dawn Wagenaar

Nothing is more powerful than a marketing plan to keep your firm on track in spite of the many fires of day-to-day work. This session covers how to write your first plan, how to sell a good planning process to decision-makers, how to create a budget and implementation calendar and, most importantly, how to implement your plan on a practical, real level. Included are tips on tracking return on investment (ROI) and how to report successes and failures.

Register For "Marketing Plans"

Sell While You Sleep: Building a Website That Supports Referrals and Word of Mouth
December 13, 2012, 12:00 p.m. CST
Length: 1 Hour
Presenter: Wendy Nemitz

Most of our clients tell us that they get their best leads through word of mouth and referrals. But while you are out there building up a network and serving your clients, your website might be stopping their priceless referrals dead. One of the things we know about how buyers buy today is that they visit your website after they get a referral but before they call you. Your website is now a critical part of the vetting process before your phone rings. Find out how the newest generation of websites – with proper search engine optimization and relevant updated content – is a critical tool for business referrals. Learn simple ways to attract prospects who are motivated to call you for more information – even while you sleep.

Takeaways include: how buyers buy professional services, the critical components of high-value websites, simple ways to leverage your site and attract prospects and recruits, why websites need excellent and fresh content and how to get it, and which parts of your website really matter to business development.

Register For "Sell While You Sleep"