News & Events
Dawn Wagenaar emphasized the benefits of enhancing basic marketing tactics like networking and websites with "breakthrough" marketing tactics to enhance accounting firm results, published in the CCH CPA Practice Management article, "Integrated Marketing: From Basics to Breakthroughs," April 2013. To get a copy, talk to Ingenuity.
Ingenuity Marketing was mentioned for social media consulting by client Leisa Gill in a Member Spotlight Interview for Association for Accounting Marketing's March 2013 AAM Minute eNewsletter.
Wendy Nemitz provided tips for the "Are Your Clients Cheating on You?" slideshow in March 2013 for Accounting Today.
Dawn Wagenaar talked about the dreaded 'B' word (branding) for small business reputations — internally and externally — in the February/March 2013 issue of Upsize Magazine.
Rachel Gold spoke at SMPS Twin Cities about the value of content marketing on February 22, 2013.
Dawn Wagenaar's article "Bring in More Prospective Clients with a Referral Source Nurturing Campaign," was featured in the February 2013 Association for Accounting Marketing AAM Minute eNewsletter.
Wendy Nemitz presented "How & Why Organizations Buy CPA Firm Services" to the AAM MN Chapter on February 12, 2013.
Christine Nelson wrote an article for the Minnesota Bankers Association News, Jan/Feb 2013, on the topic of establishing a premium market position through simple content marketing tactics.
Wendy Nemitz spoke to the Minnesota chapter of ACEC in January 2013 about how mistakes in marketing diminish an A/E/C firm's ability to fight pricing pressure and commoditization.
Rachel Gold and Christine Nelson hosted an Ingenuity webinar, "Purple Cow Copywriting: Make Your Message Remarkable," about content and technology tactics to increase firm visibility, enhance your reputation and nurture leads. View the webinar.