News & Events

More CPA Smarts From Ingenuity!
Dawn Wagenaar and Christine Nelson each contributed a chapter to a new book by the Association for Accounting Marketing. "Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs," was published through the AICPA and features some of today's foremost authorities on selling and marketing professional services. (Yep, that's us!) The book provides 37 chapters chock full of marketing and sales wisdom, including Dawn's chapter on how to create winning proposals and Christine's chapter on successful public relations to gain fame beyond press releases. Every CPA firm should own this book (because as one managing partner said, 'Marketing is COOL again'), but if you aren't a CPA or you want a sneak peak, check out Christine's PR wisdom in her book "Virtual Fame: Simple PR For Busy Professionals." Dawn has also created a winning proposals presentation that will knock your socks off! Special thanks to our friend Tracy Crevar Warren for editing this tome and to the lovely people at AICPA Private Companies Practice Section for publishing. [ Visit the AICPA Store ]

Dawn Wagenaar presented "Marketing and Preparing Your Firm for the Future" for CPA-USA in Hershey, Pennsylvania on July 14, 2010.

Rachel Gold presented "Crisis Communications" to the LMA Midwest chapter in Chicago on July 15, 2010.

Wendy Nemitz presented "Powerful Marketing Tools for Solo (and very small) Firms" at the MNCPA Practice Management Conference on June 28, 2010.

Rachel Gold presented "Defining Your Competitive Differentiators" at the AAA Practice Management conference June 22-25, 2010 in New Orleans. Rachel co-presented with Kristy Gusick on "Social Networking Best Practices for CPA Firms" at the same conference.

Wendy Nemitz presented "Be Different: Understand the unique value of your firm beyond the cliché-speak of most CPA firms" at the 2010 AAM Summit June 22-25, 2010 in Washington DC.

Dawn Wagenaar wrote about the importance of traditional networking skills for the June/July 2010 issue of Footnote, the magazine of the Minnesota Society of CPAs.

Ingenuity Marketing Group facilitated social networking roundtables for the SMPS-TC monthly meeting on June 9, 2010.

Wendy Nemitz and Dawn Wagenaar presented "Defining Your Competitive Differentiators" to Leading Edge Alliance Managing Partners in Chicago on June 7, 2010.

Dawn Wagenaar and Liz Kuntz presented "Entering the Niche Market" to the Hennepin County Bar Association on June 4, 2010.

Dawn Wagenaar and Wendy Nemitz presented "Firm Growth Power Tools: Profitable Niche Marketing" at BKR Americas Regional Meeting in San Diego on May 25, 2010.

Dawn Wagenaar and Wendy Nemitz presented at AGN International in Asheville, North Carolina on "Cuts to the Core: Simplify Your Practice" and "Dominating the Niche Market" on May 18, 2010.

Wendy Nemitz was featured in an article about the benefits of outsourced marketing at law firms in the May 17, 2010, issue of Minnesota Lawyer.

Liz Kuntz presented a webinar on "Association Impact" to MSI Global Alliance's Marketing Director Forum on April 28, 2010.

Wendy Nemitz presented "Cuts to the Core: Simplify Your Practice" at the AICPA Medium Firm meeting in Baltimore, Maryland on April 28-29, 2010.

Christine Nelson was recently quoted in Forrest W. Anderson's branding and corporate relationships blog about what effect the recession has had on relationships between organizations and their stakeholders.

Wendy Nemitz offered tips on how to get great client testimonials for companies in the trades, for the April issue of ACEC's newsletter, Parameters.

Wendy Nemitz wrote the article, "Using LinkedIn for Business Development" in the March/April 2010 issue of the Association for Accounting Marketing's newsletter, MarkeTrends, about how to focus your social networking goals and avoid wasting time and energy.

Wendy Nemitz presented "Cultivating the Trusted Advisor" to AAM-Minnesota on April 13, 2010.

Christine Nelson and Rachel Gold presented "Managing Your Personal Online Brand" to the Hennepin County Bar Association on April 2, 2010.

Wendy Nemitz presented a webinar on "Defining Your Competitive Differentiators" to MSI Global Alliance's Marketing Director Forum on March 25, 2010.

On March 18, 2010, Dawn Wagenaar presented "Stop Begging, Start Budgeting" to the following groups in the Maryland area: Marketing Director's Support Group (MDSG), Association of Accounting Marketers (AAM) and Legal Marketing Association (LMA).

Dawn Wagenaar wrote an article for Upsize Magazine's February 2010 issue about how to jumpstart your sales sparkle. It was entitled, "Sales: No more pity parties! How to get back to selling."

Rachel Gold and Christine Nelson co-authored an Upsize Magazine article entitled, "Measurement: Before marketing, decide how to know if it works," about how to improve measurement in your marketing strategies.

Dawn Wagenaar presented a webinar on "High Impact Marketing on a Low Impact Budget" to MSI Global Alliance's Marketing Director Forum on February 15, 2010.

Kristy Gusick spoke on social networking at the 2010 American Society of Safety Engineers - Northwest chapter Professional Development Conference on February 4, 2010.

Rachel Gold wrote the article, "How to unify engineering firms' use of social networking," which appeared in the February 3, 2010 edition of Finance & Commerce. The article looks at the ways engineering firms are using social networking and how firms can bridge the divide between early adopters and nay-sayers.

Rachel Gold presented "Holy Crisis Communications, Batman! - Managing Crisis: Large and Small" to the Legal Marketing Association - Minnesota chapter on February 3, 2010.

Kristy Gusick presented a webinar on "Market Yourself Online: LinkedIn and Other Social Networks" to MSI Global Alliance's Marketing Director Forum on January 19, 2010.