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Dawn Wagenaar emphasized the benefits of enhancing basic marketing tactics like networking and websites with "breakthrough" marketing tactics to enhance accounting firm results, published in the CCH CPA Practice Management article, "Integrated Marketing: From Basics to Breakthroughs," April 2013. To get a copy, talk to Ingenuity.

Ingenuity Marketing was mentioned for social media consulting by client Leisa Gill in a Member Spotlight Interview for Association for Accounting Marketing's March 2013 AAM Minute eNewsletter.

Wendy Nemitz provided tips for the "Are Your Clients Cheating on You?" slideshow in March 2013 for Accounting Today.

Dawn Wagenaar talked about the dreaded 'B' word (branding) for small business reputations — internally and externally — in the February/March 2013 issue of Upsize Magazine.

Rachel Gold spoke at SMPS Twin Cities about the value of content marketing on February 22, 2013.

Dawn Wagenaar's article "Bring in More Prospective Clients with a Referral Source Nurturing Campaign," was featured in the February 2013 Association for Accounting Marketing AAM Minute eNewsletter.

Wendy Nemitz presented "How & Why Organizations Buy CPA Firm Services" to the AAM MN Chapter on February 12, 2013.

Christine Nelson wrote an article for the Minnesota Bankers Association News, Jan/Feb 2013, on the topic of establishing a premium market position through simple content marketing tactics.

Wendy Nemitz spoke to the Minnesota chapter of ACEC in January 2013 about how mistakes in marketing diminish an A/E/C firm's ability to fight pricing pressure and commoditization.

Rachel Gold and Christine Nelson hosted an Ingenuity webinar, "Purple Cow Copywriting: Make Your Message Remarkable," about content and technology tactics to increase firm visibility, enhance your reputation and nurture leads. View the webinar.

Upcoming Events

  • April 17, 2013

    Wendy Nemitz is presenting "Committing Marketing Suicide: 12 things that will absolutely kill any efforts you make to grow (and what actions to take to change them)" to the Minnesota Construction Association. For more information or to attend, click here.

  • May 15, 2013

    Dawn Wagenaar is presenting "Does Social Media Generate New Business?" to the ALA/LMA member meeting in Grand Rapids, Michigan.

Archive

  • Read Past News

    In The News: 2012
    In The News: 2011
    In The News: 2010
    In The News: 2009
    In The News: 2008
    In The News: 2007
    In The News: 2006
    In The News: 2005


  • Our Awards

  • Second Place – Genius Marketing: Case Studies, Legal Marketing Association - Minnesota Chapter, Your Honor Awards (2012)

  • Third Place – Genius Marketing: Internal PR Campaign, Legal Marketing Association - Minnesota Chapter, Your Honor Awards (2012)

  • First Place – Website, Association for Accounting Marketing, Marketing Achievement Award (2012)

  • First Place – Maverick Marketing, Association for Accounting Marketing, Marketing Achievement Award (2012)

  • Third Place – Collateral Materials, Legal Marketing Association - Minnesota Chapter, Your Honor Awards (2011)

  • Winner – Print Newsletter, Association for Accounting Marketing, Marketing Achievement Award (2011)

  • Winner – Internal Firm Programs, Association for Accounting Marketing, Marketing Achievement Award (2011)

  • Winner – Single Print Mailer, Association for Accounting Marketing, Marketing Achievement Award (2011)

  • First Place – Media Relations, Legal Marketing Association - Minnesota Chapter, Your Honor Awards (2009)

  • First Place – Corporate Identity, Association for Accounting Marketing, Marketing Achievement Award (2009)

  • First Place – Campaign Mailings, Association for Accounting Marketing, Marketing Achievement Award (2009)

  • Third Place – Media Relations, Legal Marketing Association - Minnesota Chapter, Your Honor Awards (2008)

  • Second Place – Promotional / Collateral Materials, Legal Marketing Association - Minnesota Chapter, Your Honor Awards (2007)

  • First Place – Celebratory Greeting Card, Association for Accounting Marketing, Marketing Achievement Award (2007)

  • First Place – Web Sites, Legal Marketing Association - Minnesota Chapter, Your Honor Awards (2005)

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What Clients Say

"We stay with Ingenuity Marketing Group because of their great service. I recommend them to people in professional services. I tell them Ingenuity is creative, excellent at implementation and super to work with." - M.E.G. Roy, Wipfli LLP