News & Events

Wendy Nemitz wrote an article for the January 2012 CCH CPA Practice Management Forum about how busy partners can establish a whole-firm business development culture through individual marketing plans tied to accountability and incentives.

Wendy Nemitz wrote a case study about her business development consulting work with CPA firm Diego Perdomo in Puerto Rico for BKR International's Worldwide Bulletin, Nov/Dec 2011. The case study highlights the importance of whole firm business development.

Kristy Gusick presented "Win More: How to Improve Your Results When You Respond to an RFP" to the AAM-Minnesota chapter on November 8, 2011.

Kristy Gusick served as a panelist on "Marketing Yourself Within Your Firm: Showing Your Value, When and Where It Counts," for SMPS-TC on October 28, 2011.

Dawn Wagenaar participated on a panel titled "Anatomy of a Lead Generation Campaign" at the Accounting Today Growth & Profitability Summit in Las Vegas on October 27, 2011.

Liz Kuntz presented two sessions on niche marketing at the Leading Edge Alliance Global conference in New Orleans on October 26, 2011. The sessions were given to the Family Business Consulting and Small Business & Outsourcing special interest groups (SIGs).

Wendy Nemitz presented "Pleasure and Pain: Marketing and Selling in the New Economy" to the Association of Legal Administrators - Central Florida chapter on September 29, 2011.

Wendy Nemitz served as a panelist on Referral Engine Optimization at the Interactive Marketing for Real Estate Summit in Minneapolis on September 16, 2011. The event is hosted by the Real Estate Journal.

Dawn Wagenaar and Kristy Gusick presented "Stop Chasing Ambulances: How to Win More When You Decide to Respond to RFPs" to SMPS-TC on September 7, 2011.

Christine Hierlmaier Nelson wrote an article for the BKR International Worldwide Bulletin, October 2011, on how to claim your market position through a comprehensive media strategy.

Wendy Nemitz wrote an article for the premiere issue of Growth Strategies: the Journal of Accounting Marketing and Sales, an AAM publication, Fall 2011, entitled "Commodity Busters: Four Ways to Move Beyond the Pricing Trap." The article highlighted competitive differentiation strategies for CPA firms.

Dawn Wagenaar wrote an article in the June/July 2011 issue of Upsize Magazine about how to gather customer feedback in a way that is useful to maximize your brand and reduce customer loss.

Wendy Nemitz gave a class on Client Ratings for the Minnesota Society of CPAs on June 22, 2011. CPE credit was available.

Wendy Nemitz was featured in the May/June 2011 BKR International Worldwide Bulletin on the topic of "Pleasure and Pain: Marketing and Sales in the New Economy," about how to sell based on the pain points of prospects.

Rachel Gold and Lucas Beck presented "Recognizing design and content that sells" at the Association for Accounting Marketing (AAM) Summit in Chicago on June 9, 2011.

Wendy Nemitz served as a panelist for the June 8, 2011 SMPS-TC program. The panel was on "Referrals, References and Repeat Business."

Wendy Nemitz presented "Pleasure and Pain: Marketing and selling in the new economy" at MSI Global Alliance's Americas Regional Meeting in Cleveland, Ohio on June 5, 2011. See her corresponding article in the Spring 2011 issue of MSI's Smarter Practices Newsletter.

Rachel Gold and Liz Kuntz facilitated two sessions at the Multilaw conference in Minneapolis on June 3, 2011. The sessions were "Speed Networking: Getting your message across in 60 seconds" and "Maximizing your investment in Multilaw."

Wendy Nemitz presented "Pleasure and Pain: Marketing and sales in the new economy" at BKR International's Americas Regional Meeting in Quebec City on May 21-24, 2011.

Wendy Nemitz presented "Above Reproach: Protecting your firm's reputation using social networking, public relations and the Internet" at AGN-NA 2011 North American Regional Meeting in Scottsdale, Arizona on May 17, 2011.

Wendy Nemitz presented the AAM High Webinar for the Association of Accounting Marketing on May 10, 2011. The webinar is titled "Pleasure and Pain: Marketing and Selling in the New Economy."

Dawn Wagenaar was quoted in the April 2011 issue of Inside Public Accounting about the benefits of creating and following personal marketing plans for partners, principals and managers in your firm. You'll find an individual marketing template in our Tools section.

Wendy Nemitz gave a webcast on "Sell While You Sleep: Creating a website that builds your practice" for the Hennepin County Bar Association on May 5, 2011.

Dawn Wagenaar was a panelist at the Real Estate Marketing Summit on April 15, 2011. The panel discussed relevant marketing approaches and what has changed since 2008.

Wendy Nemitz wrote an article for the February/March 2011 issue of Upsize Magazine about the differences between selling pleasure in a robust economy and selling pain in a flat economy.

Liz Kuntz presented a webinar on "Firm Growth Power Tools: Profitable Niche Marketing" to MSI Global Alliance's Marketing Director Forum on March 16, 2011.

Wendy Nemitz authored an article for BKR International's Worldwide Bulletin in March 2011 about the early success of new marketing and sales initiatives at Lindquist, von Husen & Joyce LLP, a San Francisco CPA and consulting firm.

Wendy Nemitz presented "Everything You Need to Know to Build Your Own Practice" to the Hennepin County Bar Association on February 17, 2011.

Dawn Wagenaar presented a webinar on "High Impact Marketing on a Low Impact Budget" to MSI Global Alliance's Marketing Director Forum on February 16, 2011.

Wendy Nemitz and Leigh Bailey of The Bailey Group co-authored an article for the February/March 2011 issue of the Minnesota Society of Certified Public Accountants magazine, Footnote. The topic provided advice on transitioning technical leaders to high-performance team leaders.

Kristy Gusick wrote an article for the February 2011 issue of Parameters, a newsletter of the American Council of Engineering Companies of Minnesota (ACEC/MN), about how to follow up appropriately on lost proposals in order to build prospect relationships and improve proposal success.

Wendy Nemitz presented a webinar on "Cuts to the Core: Simplify Your Practice" to MSI Global Alliance's Marketing Director Forum on January 19, 2011.

Wendy Nemitz and Ingenuity Marketing Group were featured in an article for AICPA's CPA Insider Newsletter by Tracy Crevar Warren, entitled, "Do You Want New Clients to Say You're Hired?" on January 18, 2011.

Wendy Nemitz presented a webinar on "Defining Your Competitive Differentiators" to SMPS on January 18, 2011.

Kristy Gusick presented a webinar on "Win More: How to improve your results when you respond to an RFP" to MSI Global Alliance's Marketing Director Forum on January 11, 2011.

Liz Kuntz has been elected President of the Legal Marketing Association-Minnesota Board of Directors for 2011. She will serve a one-year term.