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Featured Portfolio
Here are a few of our favorite client projects. Check out the award winners as well as several things that really highlight our creative ideas for clients who trusted us to deliver something unique and engaging, something memorable and dare we say, ingenius?
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The Bailey Group
Built on a WordPress platform, this revamped website reinforces the firm's brand and value with enhanced, user-friendly navigation and nautical imagery. The content also makes clear the comprehensive experience of the staff, helps users immediately understand the firm's focus, and promotes thought leadership to potential clients.
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Pollock Begg Komar Glasser
Enhanced search engine optimization as well as attorney "microsite" bios provide a content-rich site that ranks higher on search engines like Google. Emotive content speaks directly to the needs of family law clients while remaining professional and differentiated from other firms. A new, blue color scheme promotes a calming and connected online experience... encouraging that first phone call.
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Cornwell Jackson
Dubbed "the lederhosen ad," this could have been a lost opportunity. Instead, it stretched the firm's concept of presenting a professional message in a fun way and sparked conversation, proving with good humor that they'll do just about anything to serve clients better.
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Awards
Winner – Single Print Mailer, Association for Accounting Marketing (2011)
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MTK
Following the merger of two firms, MTK required a cohesive and branded marketing piece to provide to prospects and clients. The result is a flexible folder that can hold several, interchangeable sell sheets. The sell sheets are written and designed for a compatible tone and look. The firm's new brand is grounded with this piece — flexible for use in all service areas as well as for recruitment.
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Krengel Dental
When Roy Krengel, DDS, purchased a dental practice, he wanted a website that would appeal to existing clients and attract new ones. We created the theme "relax at Krengel Dental" along with a spa-like logo and a soothing website design. We also wrote inviting web content with calls to action to attract viewers to get in touch with Krengel Dental.
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Patterson Thuente
Patterson wanted a holiday card that would stand out in the rush of other cards and also showcase them as a savvy intellectual property law firm. This card uses engaging images and entertaining descriptions while reminding readers of Patterson's areas of expertise.
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We Provided
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Awards
3rd Place – Collateral Materials, Legal Marketing Association, Minnesota Chapter (2011)
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Davenport, Evans, Hurwitz & Smith
As the largest law firm in South Dakota, DEHS needed a sophisticated, yet approachable identity. Primarily serving banking and financial services, healthcare and agribusiness, the firm conveys credibility, history and community support in the tone and look of its new logo and identity.
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Anders Minkler & Diehl LLP
Known for strong and clever recruitment efforts, AMD wanted to develop a new concept piece that young professionals could use when preparing for interviews in the accounting field. The piece resembles a mobile device and offers an "app" that folds accordion-style, revealing advice from current young professionals at AMD, as well as facts about the firm.
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Porter Keadle Moore
Atlanta-based firm PKM needed a modular brochure that could incorporate its key messages, feedback from clients, award recognition and culture. The CPA firm had already taken a distinctive leap with its brand and was interested in carrying that into the brochure. The unique folio can hold a customizable mix of inserts depending on audience and needs.
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TKDA
For their 100th Anniversary, TKDA wanted to refresh their website and add an interactive "100 years of history" timeline. Ingenuity designed the new site and helped TKDA refresh its content with a focus on using their search engine optimization terms in the text so that prospects can more easily find TKDA on the Internet.
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Barr Engineering Co.
With many distinct service areas and industry niches, Barr needed a core brand identity they could use throughout their organization. Ingenuity worked with Barr to create this identity and then designed a brochure, tradeshow booth and other sales materials that help clients and prospects understand the value of working with Barr.
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Sheehy Construction Company
Sheehy wanted to create a website that emphasized the quality and craftsmanship they provide to their clients. Ingenuity designed and wrote a site that highlights Sheehy's projects in a clean, open, easy-to-use format.
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Anders Minkler & Diehl LLP
This CPA firm based in Missouri wanted to develop a longstanding ad campaign that was flexible enough to communicate across six niche service areas. They wanted the campaign to focus on client pains and tie them to AMD solutions. The final theme, "You're Thinking, We're Thinking," allowed AMD to concisely communicate their knowledge of the industry segments and promote key services.
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Margolin, Winer & Evens
New York CPA firm Margolin, Winer & Evens LLP wanted to create a visual recruitment tool that students would want to read and keep with them. Ingenuity Marketing designed a 16-page magazine entitled "Year One" that features a very hip, New York, cutting-edge vibe and a subtle sell of their firm.
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View Magazine (18 MB)
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MWE Wealth Solutions
The wealth management division of New York CPA firm Margolin, Winer & Evans LLP, MWE Wealth Solutions wanted to create a rich set of materials to appeal to sophisticated clients. Ingenuity Marketing designed business cards, stationery and a brochure to rise above the cluttered New York market.
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Norberg Consulting
When Judy Norberg wanted to refresh her business' identity and focus in on her target markets, she came to Ingenuity Marketing. We created a logo, picked fresh colors, designed a full identity package, website and rack card to draw new attention to Norberg Consulting's services.
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Ambrion
A financial and accounting staffing agency, Ambrion faced stiff competition locally and nationally. We reinvented their brand through a process that included interviews of their leadership, clients and prospects. We created a matching stationery kit, website, ads and a complete marketing and PR plan.
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We Provided
Strategic Marketing
Growth Consulting
Branding Clarity
Integrated Public Relations
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Hewins Financial Advisors
Hewins wanted to create a consistent brand look for all their advisors, rather than having individuals send out their own materials. Ingenuity Marketing designed a new look for their website and created matching templates for their advisors to use as part of a modular system of sell sheets detailing their services.
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Hastings Public Schools Foundation
An integral part of the Hastings community, the HPSF needed a brand that would be easy to recognize for their fundraising efforts. Ingenuity Marketing designed their logo and identity and created the website, fliers and related marketing collateral to support their drive to raise money for teacher grants.
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Froehling Anderson
To reach out to manufacturing prospects, Froehling created a three-part direct mail campaign. The third postcard was sent with a CD containing top rock songs hand-picked by their leadership team with the aim at getting Froehling a backstage pass to new business.
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Awards
1st Place – Campaign Mailing, Association for Accounting Marketing (2009)
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Lucas Family Law
As part of this branding process, Ingenuity Marketing interviewed clients to determine what was unique about Joan. We created warm, generous, comfortable visuals that imply strength and confidence.
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Awards
2nd Place – Promotional Materials, Legal Marketing Association, Minnesota Chapter (2007)
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Ingenuity Marketing Group
We were surprised when our clients consistently listed "being fun" as one of the top benefits of working with us. We chose Valentine's Day as an uncluttered holiday when we could send out a card to clients invoking the playful, light side of our firm.
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Awards
1st Place – Celebratory Greeting Cards, Association for Accounting Marketing (2007)
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View 2006 Card | View 2007 Card
View 2008 Card | View 2009 Card
View 2010 Card | View 2011 Card
