Here are a few of our favorite client projects. Check out the award winners as well as several things that really highlight our creative ideas for clients who trusted us to deliver something unique and engaging, something memorable and dare we say, ingenius?
New York CPA firm Margolin, Winer & Evens LLP wanted to create a visual recruitment tool that students would want to read and keep with them. Ingenuity Marketing designed a 16-page magazine entitled "Year One" that features a very hip, New York, cutting-edge vibe and a subtle sell of their firm.
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With the addition of a new partner, Clerestory Advisors wanted to re-launch their firm brand in line with their vision for enlightened financial planning. Ingenuity Marketing created a modern, Zen-like look for their website and new identity kit.
To draw attention to a groundbreaking townhome and condo project, Ingenuity Marketing created a complete brand identity and then used a combination of local public relations and direct mail. This resulted in 125 leads generated from LeVander's Grand Opening event.
Strategic Marketing
Branding Clarity
Integrated Public Relations
Hansen, Jergenson, Nergaard & Co., LLP brought Ingenuity in to modernize and refresh their brand. The new look is sophisticated, yet approachable, and mirrors the firm's personality and capabilities.
1st Place – Corporate Identity, Association for Accounting Marketing (2009)
The wealth management division of New York CPA firm Margolin, Winer & Evans LLP, MWE Wealth Solutions wanted to create a rich set of materials to appeal to sophisticated clients. Ingenuity Marketing designed business cards, stationery and a brochure to rise above the cluttered New York market.
When Judy Norberg wanted to refresh her business' identity and focus in on her target markets, she came to Ingenuity Marketing. We created a logo, picked fresh colors, designed a full identity package, website and rack card to draw new attention to Norberg Consulting's services.
A CPA firm known for its outstanding community service, SDK wanted to find a way to connect with its clients outside the usual holiday card rush. We created a Thanksgiving card that combined their community-minded sensibilities with their strong ability to help businesses and individuals thrive.
A financial and accounting staffing agency, Ambrion faced stiff competition locally and nationally. We reinvented their brand through a process that included interviews of their leadership, clients and prospects. We created a matching stationery kit, website, ads and a complete marketing and PR plan.
Strategic Marketing
Growth Consulting
Branding Clarity
Integrated Public Relations
Hewins wanted to create a consistent brand look for all their advisors, rather than having individuals send out their own materials. Ingenuity Marketing designed a new look for their website and created matching templates for their advisors to use as part of a modular system of sell sheets detailing their services.
Cameron Law Office came to Ingenuity Marketing with a template-based website that didn't represent them well. In addition to creating a new look externally, we helped them create the structures inside their organization to bring in more new prospects and up client retention.
Strategic Marketing
Branding Clarity
Integrated Public Relations
An integral part of the Hastings community, the HPSF needed a brand that would be easy to recognize for their fundraising efforts. Ingenuity Marketing designed their logo and identity and created the website, fliers and related marketing collateral to support their drive to raise money for teacher grants.
When TK Advisors needed to come up with a new name, identity and website, they came to Ingenuity Marketing. With us they turned the re-naming process into an opportunity to get in front of their clients and prospects with a fresh look that demonstrated their commitment to staying on the cutting edge of business.
To reach out to manufacturing prospects, Froehling created a three-part direct mail campaign. The third postcard was sent with a CD containing top rock songs hand-picked by their leadership team with the aim at getting Froehling a backstage pass to new business.
1st Place – Campaign Mailing, Association for Accounting Marketing (2009)
As part of this branding process, Ingenuity Marketing interviewed clients to determine what was unique about Joan. We created warm, generous, comfortable visuals that imply strength and confidence.
2nd Place – Promotional Materials, Legal Marketing Association, Minnesota Chapter (2007)
We were surprised when our clients consistently listed "being fun" as one of the top benefits of working with us. We chose Valentine's Day as an uncluttered holiday when we could send out a card to clients invoking the playful, light side of our firm.
1st Place – Celebratory Greeting Cards, Association for Accounting Marketing (2007)
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A start-up company specializing in renewing hardwood floors came to Ingenuity Marketing for a name and identity. After interviewing the owners, we created a comic book superhero theme and the company name. Our art director designed a new superhero dedicated to the protection of hardwood flooring.
When Froehling Anderson wanted a tradeshow booth for recruiting, they asked Ingenuity Marketing to design it. We created a modular booth that could be set up in three different sizes for various events. We also carried this new look to the careers section of their website and added videos to attract the attention of new CPAs in a competitive market.
When prospects and referrals came to their website, WH&A wanted them to feel engaged and welcome and to have easy access to their free information booklets. Ingenuity Marketing created a site with easy access to a wealth of information and a warm and trustworthy feel.
1st Place – Websites, Legal Marketing Association, Minnesota Chapter (2005)
"Working with Ingenuity is great. It doesn't feel like work. It is entertaining to bounce ideas off one another and have brainstorming sessions. It is a creative and fun process."- Todd Skotterud, Hewins Financial Advisors