Professional Services Marketing Videos

Learn the latest marketing tactics before everyone else. In our videos, we discuss the secrets to firm growth, attracting top talent and “A” clients and more. We also cover these topics in our free webinar series. If you miss the live version, we archive each topic here for easy listening and sharing later. Sign up for our newsletter to see what’s coming next.


Social Media FAQs

Virginia McCoy, communications consultant at Ingenuity Marketing Group, answers a few social media frequently asked questions including: How often should my firm post on social media? When is the best time to post? And, how much is too much? Tune in and learn the answer.

Click here to learn more about Ingenuity’s social media consulting services.

Business Development in 20 Minutes Per Day

Dawn Wagenaar, principal and senior marketing consultant, provides tips on how to do business development in 20 minutes a day. Stay in front of leads by doing the four things she shares in the video.

How Hiring a Ghostwriter Can Convert Leads

Christine Nelson, senior communications consultant, shares exactly what a ghostwriter is and how hiring a ghostwriter can convert leads. Plus, learn how ghostwriting and content marketing work in conjunction with lead conversion.

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Three Ways to Build Trust

Trust is a huge factor in client buying decisions. Rachel Gold, communications consultant and online trust strategist, offers three ways that professionals can build trust even before they meet someone. For more resources, visit

Networking for Introverts

Are you an introvert who dreads going to networking events? In this video Wendy Nemitz Founder of Ingenuity Marketing Group reveals her best tips and shares how she as an introvert not only survives networking events but succeeds at them.

Why Should Firm Leaders be on Social Media?

If you’re a leader in an accounting or engineering firm, you might feel that you don’t have time to be on social media. Maybe you simply don’t see the value. Wendy Nemitz Founder of Ingenuity Marketing Group gives reasons you probably haven’t thought of for the value of a presence on social media. Plus she talks about ways to make it take up less time and effort.

How to Use Your Brand for Recruiting and Retention

What do Marketing Titles Mean?

Have you ever wondered about the difference between a marketing coordinator and a marketing director? Wendy Nemitz Founder of Ingenuity Marketing Group explains the various marketing positions commonly found in professional services marketing.

Three Reasons to Use Personas in Professional Services Marketing

In this video, Christine Nelson of Ingenuity Marketing Group talks about what a persona is. Plus she details how they impact your sales process and your firm’s ability to deliver great customer service. This advice is especially useful in areas like accounting marketing and engineering marketing with complex services and long sales cycles. Understanding your buyer helps you understand how and what to communicate to them.

How to Know When You Need a New Logo

Your logo is a key part of your brand positioning, especially if you’re in professional services with a long sales cycle and complex services. In this video, Wendy Nemitz Founder of Ingenuity Marketing Group details the three reasons to update your logo.


Smart Market Research for Competitive Visibility

Christine Nelson, senior communications consultant, recently presented a webinar for SMPS on SMART Market Research for Competitive Visibility. View this recorded webinar to learn the benefits of SMART market research, practical ways to use research in the sales process and create visibility for your firm’s experts and niches in various media outlets.

Click here to view the webinar recording.

Content Schlock: Personalizing Marketing Information for Short Attention Spans

You’ve got five seconds. Wow us or we’re gone. Getting your information to register with prospective clients, clients and referrals (let alone act on it) seems almost impossible. This webinar will give you ideas to personalize and present your content to get noticed and get action.

  • Examine today’s content shock as experienced by every person who might buy your services
  • Identify new methods to personalize and place content that gets noticed and acted upon
  • Discuss schlocky content that is a waste of time and energy
  • Get tips to personalize the communications experience of prospects, clients and referrals
  • Learn tracking methods to ensure your content is getting results

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Interested in having a speaker come to your firm or association? We present these topics and many more. Contact Christine Nelson to learn more.


How Your Brand Supports Recruiting Retention

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Top SEO Trends for 2015

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Marketing By Numbers: How to Prove Your Needs with a Budget

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14 Touches to Win the Sales Cycle

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The Best of Both Worlds: Dominating Online and Offline Marketing

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Is the Internet Making Your Firm Look Stupid?

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Are You Outbranded? Create an Image that Attracts Top Talent

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Top 10 Tips For Effective Content Marketing

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Are Your Clients Cheating On You?

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10 Pipeline Boosters: Generate and Nurture the Best Leads


Purple Cow Copywriting

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Committing Marketing Suicide: How to Make Sure Your Firm Never Grows

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Firm Growth Power Tools: Niche Marketing

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Claim Your Market Position: The Magic of Content Marketing

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Fill Your Pipeline: 10 Ways to Generate Leads


Marketing By Numbers: How to Prove Your Needs with a Budget


Above Reproach: Protecting Your Firm’s Reputation Using Social Networking, Public Relations and the Internet


13 Tactics to Turn Ordinary Partners into Superstars

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SEO vs. REO – Power Up Your Web Presence for Referrals

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Tracking the ROI of Branding

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Captivating Copywriting: How to Make Professional Services Sound Cool