Website Audit Report

by Ingenuity Marketing Group

It is much more likely in today's marketplace that a prospect will look for or visit your website before contacting you. They go to your website to determine if what they've heard about you is backed up by what they see. If your website doesn't showcase your firm, your people and your expertise while building on your brand, it is not doing what it needs to do. Your website needs to be highly professional but still present your people as trustworthy and personable.

Are you wondering how your firm's website is performing in today's competitive marketplace? If so, Ingenuity Marketing Group offers a Website Audit Report that examines your current website to see how it measures up based on several elements, including brand messaging, navigation, searchability (SEO), firm bios, marketing and publicity programs. Our audit will provide you with answers to the following questions and more:

• Does your website adequately communicate and support your brand message?
• Can prospects and clients easily find your site when they search for it online?
• Is your site coded correctly for today's search engines?
• Does your content clearly communicate the value your service provides?
• How does your site compare to what is heard from your referral sources?
• How easy is your site to navigate?
• Do visitors to your site get frustrated before they find what they are looking for?
• Does your site support or hinder your business development and sales process?
• How do your management team bios compare to your competitors?

What you will receive:
When our research is completed, we will present the results in a detailed report along with specific recommendations of ways you can position yourself ahead of your competitors.

$499.99 - Service

Competitive Differentiators Audit

by Ingenuity Marketing Group

How does your brand messaging compare to your competitors? When prospects look at your website and printed materials, what do they really see? People scan rather than read most web pages, so you need to know which messages are standing out in their minds and how these compare to your competitors.

Ingenuity's Competitive Differentiators Audit looks at your website, your marketing materials and programs, and compares these with your closest competitors. We give you a report that shows how you stand up against your competitors in areas that include:

• Branding message clarity
• Website messaging
• Search engine key phrases
• Marketing programs
• Public relations
• Testimonials or project portfolios
• Resources

What you will receive:
We'll present the comparison in a clear overview format with recommendations for ways you can position yourself ahead of the pack.

$999.99 - Service

Leadership: A New Conversation

by Wendy Nemitz

Let's start a new conversation about leadership. There is more than one way to crack the ceiling. You don't have to be an alpha male or female to influence your industry and add value to internal and external clients. Leadership expert Wendy Nemitz provides four inspiring definitions of leadership in a progressive professional environment. 52 pages.

What People Are Saying...
"Wendy's insight on firm leadership helped motivate our staff in recognizing opportunities and identifying potential business endeavors."
– Stephanie Smith, Marketing Coordinator at Howard Wershbale & Co.

"I especially liked that it was a quick read, but packed with practical information. Wendy is dialed into what is happening with leadership development at this point in time within various firms."
– Laurie Simonson, Firm Administrator at Froehling Anderson

$9.99 - eBook
$29.99 - Paperback

Select Version: eBook $9.99 Paperback $29.99

Virtual Fame: Simple PR For Busy Professionals

by Christine Hierlmaier Nelson

Public Relations is not marketing. It is highly targeted communication that emphasizes the knowledge of your people and company to serve a highly targeted audience. Take control of your message with this eBook by an award-winning journalist and PR consultant about the evolving media landscape. It's a roadmap for a successful public relations strategy that leads to visibility, credibility and business development. 58 pages.

BONUS! Purchase this eBook and receive a free "Virtual Fame: Tips and Strategies on Captivating PR Content" companion resource.

$9.99 - eBook

Crisis PR Kit

by Ingenuity Marketing Group

If you've never had a business crisis, lucky you. People can say anything about you these days. Personal tragedy can rock your company. Doesn't it make sense to be prepared and turn a crisis into a PR opportunity that showcases integrity and transparency to your clients? This kit has everything you need to customize a crisis PR plan. 21 pages.

$499.99 - eBooklet only

LinkedIn® In-a-Box

by Ingenuity Marketing Group

You have a LinkedIn profile. Now what? We present LinkedIn In-a-Box, a how-to guide for building connections, improving lead generation and participating in virtual public relations through this social networking channel. Learn about social networking do's and don'ts and how to easily manage your time online for maximum results. 23 pages.

$199.99 - eBooklet only

Facebook In-a-Box

by Ingenuity Marketing Group

Are you confused about who to "friend?" Do you know how to keep your business and personal lives separate in cyberspace? Fear not! You can participate in friendly social media with Facebook In-a-Box! Learn all of the tricks and features to have fun and keep your good name and reputation clean. Use it to crack the door at your firm about effective social media policies or uses for business. 32 pages.

$199.99 - eBooklet only

Leadership Card Game

by Ingenuity Marketing Group

If it's time for a serious discussion about leadership contributions at your firm, ease into it with our Leadership Card Game. This game outlines four leadership types necessary for success. Play the game and find out who exemplifies each type at your firm. Use it as an icebreaker and talk about how to leverage the skills of each leader (and emerging leader) for practice management, client service and rainmaking.

The complete kit contains:
• Two decks of cards (suitable for up to 12 players) and instructions
• One set of legend cards to interpret game results for each player
• Paperback copy of "Leadership: A New Conversation" by Wendy Nemitz
• 1 GB USB flash drive with a companion PowerPoint presentation and podcast

$199.99 - Complete Kit